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b"In a complex and uncertain world, businesses have focused on the importance of 'telling a good story' to cut through the noise. \\n\\nBut how can designers use storytelling to inform their day-to-day work? Not just when crafting presentations or communicating to clients, but within the DNA of our digital products.\\n\\nIn this talk, we'll take proven narrative structures and apply them to the new world of websites, apps and emerging technologies.\\n\\nUXA2022 Day 2"