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b'How to gain rich, valuable insights to help you truly understand your customers.\\n\\nYou might be comfortable designing based on data, but how rich and robust is that data? In this talk you\\u2019ll learn how to conduct meaningful research in a fast, easy and more effective way. It will explore ways to plan and run research, so you can gather unique, valuable and actionable insights. Come along to master the tools and methods you need to improve your design research practice so you can create rave-worthy experiences for your customers.'