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b'In this talk, I\\u2019ll introduce design researchers to concepts that will help them grow their confidence in working quantitatively. I\\u2019ll show that even people who think they\\u2019re \\u201cbad at maths\\u201d already think quantitatively. I\\u2019ll give some basic criteria that quantitatively inexperienced design researchers can use to judge the quality and usefulness of numerical approaches. And I\\u2019ll show how to use quantitative approaches to win arguments with engineers, persuade managers, and create space for design.'