When First Failures Breed Second Successes | Pere Codina from Kompyte

Published: Feb. 4, 2021, 10 a.m.

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It\\u2019s not uncommon that your first startup will end up becoming the process by which you discover your second. This was the case with Pere Codina, who founded a tech company that helped businesses sell online. But their best client was struggling with competition. They were losing money with advertising because they couldn\\u2019t keep up with the competitive landscape. 

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Pere\\u2019s efforts to solve this problem became his next company, Kompyte, which uses artificial intelligence and machine learning to scope out the competition. 

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On this edition of UpTech Report, Pere discusses how the idea for Kompyte developed from identifying needs of existing customers, and his unorthodox but successful strategy of starting a company in Spain, but targeting the United States as the primary market.

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