SMS for ROI | Brandon O'Halloran

Published: Aug. 6, 2020, 2:45 p.m.

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One of the great promises of the internet was the ability for companies to quickly and easily engage with an enormous range of potential customers. And yet, while the population has fully embraced the swiftness and efficiency of SMS, sales teams are too often still tied to the antiquity of email and phones to close the deal.

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On this episode of UpTech Report, I talk with Brandon O\\u2019Halloran of ReplyBuy, about his efforts to offer a text messaging solution for sales teams at scale. Brian believes that text messaging will be a major mode of business communication in the future\\u2014and he offers some intriguing numbers to back up the claim.

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