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Usually, developing a product is an additive process. You begin with a core idea and then add new features with each subsequent version release. But there are those unusual circumstances where the product has become a monster of unwanted functionality, and your development job is reductive—you begin with something that’s been overused and eliminate its unnecessary elements.

This is the situation Hetal Pandya found herself in when she founded Edison. The problem she was trying to solve? Email. What was once an excited new mode of communication has become a cumbersome burden to many.

In this edition of UpTech Report, Hetal talks about her experience of taking a preexisting service and turning it into something less.