Podcasts Technology UpTech Report Managing the Complexities of B2B Deals | Andrew Butt from Enable

Managing the Complexities of B2B Deals | Andrew Butt from Enable

Published: May 7, 2021, noon

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So much of our economy is comprised of an interdependency between companies. Whether you think of it as B2B, brand partnerships, or something else, it requires a high level of coordination and cooperation between business plans. Often the mechanisms of cooperation are driven by rebates. 

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If certain metrics are met, rewards are given. Our guest on this edition of UpTech Report, Andrew Butt, noticed there was no software to help track these deals. \\u201cManaging all of that was important, but difficult and messy and was being done on Excel spreadsheets, there was a lack of software on the market. So that is where the idea for Enable came from.\\u201d 

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Enable offers a collaboration platform that manages these rebates to help improve efficiency and maximize profit. Andrew stops by to tell us more about the origins of this idea and how his product is helping companies untangle the complexities of B2B relationships.

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