Podcasts Technology UpTech Report Integration Platforms Explained & Choosing an Embedded iPaaS with Michael Zuercher of Prismatic

Integration Platforms Explained & Choosing an Embedded iPaaS with Michael Zuercher of Prismatic

Published: Dec. 16, 2021, 1 p.m.

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Software can make the lives of business owners much easier, but assuring that disparate pieces of software can communicate properly with one another is often a difficult challenge for B2B software companies. In this edition of the UpTech Report, we meet with Michael Zuercher, the CEO of Prismatic, to find out more about integration platforms and how they can help.

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We\\u2019ll learn about Zuercher\\u2019s history growing his embedded iPaaS company and how the market is currently evolving.

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Plus, what was the integration process like in the past for businesses that wanted to share and combine data between software? Should software companies use a cloud-based integration platform or iPaaS to provide product integrations versus letting in-house developers create their own integrations from scratch? And what are the best integration platforms available for customer-facing teams who want to create custom integrations? In this exciting episode, the host of the podcast Alexander Ferguson dives into it all.

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