Podcasts Technology UpTech Report Getting Comfortable Being Uncomfortable | Lindsay Tjepkema from Casted

Getting Comfortable Being Uncomfortable | Lindsay Tjepkema from Casted

Published: March 9, 2021, 11 a.m.

Lindsay Tjepkema has drawn a straight line from A to B\u2014to B2B. She\u2019s spent her entire career in marketing. She has a Master\u2019s degree in Integrated Marketing and has spent over fifteen years in B2B marketing, including leading the marketing teams at enterprise SaaS companies.   

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It was in this role she discovered a lack of resources for B2B podcasting, so she set out to co-found her own company, Casted, a decision she doesn\u2019t regret. \u201cIt's been a wild, amazing rocket ship journey,\u201d she says. \u201cAnd I wouldn't have it any other way.\u201d   

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In this edition of Founders Journey, she discusses her decision to leave a good corporate job to start her own company, the key steps she took developing the product, and how the most important part of being a founder is getting comfortable being uncomfortable.