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While working in marketing for B2B startups, Peter Clark had a simple but powerful revelation. The more emails sent in a campaign, the higher the conversion rate\\u2014but you can only send so many emails before they\\u2019re all ignored. At that point, the quality of the emails becomes the decisive factor. But writing quality emails isn\\u2019t easy. 

His bigger revelation was that a way could be developed to help people build more compelling material. This led to the creation of Journey, a platform that helps marketing, sales, and communications teams craft messaging through storytelling.