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As a rock DJ, Kate Chernis suffered through an oppressive work environment until she finally realized she needed to set out on her own. She read two chapters of a book on startups and a week later had fifty thousand dollars of venture capital. This journey eventually led her to cofound Lately, a tech company that automates and centralizes core marketing tasks.

In part one of this edition of UpTech Report, Kate tells us her unique story, the challenges of marketing, and how embracing your quirks can be the best business practice.