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b'SUBSCRIBE AT [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nIn a noisy world like ours, you don\'t just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nFirst, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nFar Side penguin comic: [goo.gl/WuhnTk](https://exit.sc/?url=https%3A%2F%2Fgoo.gl%2FWuhnTk "https://goo.gl/WuhnTk")\\n\\n \\n\\nViceroy\'s music: @[viceroymusic](https://soundcloud.com/viceroymusic)\\n\\n \\n\\nViceroy\'s site: [www.viceroymusic.com/](https://exit.sc/?url=http%3A%2F%2Fwww.viceroymusic.com%2F "http://www.viceroymusic.com/")\\n\\n \\n\\nEddie the Terrible blog post: [hssvacc.blogspot.com/2014/12/a-full\\u2026e-reasons.html](https://exit.sc/?url=http%3A%2F%2Fhssvacc.blogspot.com%2F2014%2F12%2Fa-full-disclosure-blog-three-reasons.html "http://hssvacc.blogspot.com/2014/12/a-full-disclosure-blog-three-reasons.html")\\n\\n \\n\\nJay\'s Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")\\n\\n \\n\\nJay\'s Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")\\n\\n \\n\\n\\xa0\\n\\n \\n\\nSUPPORT FOR THIS EPISODE:\\n\\n \\n\\n[RightSideShirts.org](https://exit.sc/?url=http%3A%2F%2FRightSideShirts.org "http://RightSideShirts.org") - empowering kids to be more creative and helping art programs in need.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nPenguins\\n\\n \\n\\nMusic\\n\\n \\n\\nGrateful Dead\\n\\n \\n\\nRock and Roll\\n\\n \\n\\nThe Far Side\\n\\n \\n\\nCartoons\\n\\n \\n\\nDJ Viceroy\\n\\n \\n\\nTropical House\\n\\n \\n\\nWriting\\n\\n \\n\\nBlogging\\n\\n \\n\\nViral Content\\n\\n \\n\\nCreativity\\n\\n \\n\\nCraft\\n\\n \\n\\nIntuition\\n\\n \\n\\nArt'