Podcasts Other Unthinkable with Jay Acunzo Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

Published: Dec. 17, 2018, 8 a.m.

b"In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each.\\n\\n \\n\\nSpecial thanks to Brian Peters and Kevan Lee for joining.\\n\\n \\n\\nMORE GOOD STUFF:\\n\\n \\n\\nMy book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context,\\xa0check it out on Amazon:\\xa0[https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)\\n\\n \\n\\nYou can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at [bit.ly/DamnTheBestPractices](http://bit.ly/DamnTheBestPractices)"