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The Paradox of Exceeding Expectations
b'If you work through the logic, you arrive at a shocking conclusion: If you exceed expectations even one time, you launch a spiral towards unreasonable, impossible work. But if we were to re-think what "exceed expectations" means, we\'ll uncover something far more in our control. It\'s not about one sliding scale of competency pushed ever further out. It\'s about something else entirely.'