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b'FOR EXCLUSIVE\\xa0BONUS CONTENT: Subscribe at\\xa0[unthinkable.fm](http://unthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nToo often, creative people idolize the IDEA of being creative. But our jobs aren\'t to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that\'s much easier said than done. Until you hear our stories today...\\n\\n \\n\\n\\xa0\\n\\n \\n\\nToday, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients.\\xa0Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His\\xa0experiments\\xa0have shaken\\xa0the internet, getting\\xa0passed around the big agency world on Madison Ave, inside Google globally, and all around the world.\\xa0\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nHeather Legge\'s site:\\xa0http://www.envisionsuccessinc.com/\\n\\n \\n\\nHeather Legge\'s Twitter:\\xa0https://twitter.com/esiresults\\n\\n \\n\\nAlec Brownstein\'s site:\\xa0http://alecbrownstein.com/project.php?cat=3\\n\\n \\n\\nAlec Brownstein\'s Twitter:\\xa0https://twitter.com/jusfonzin\\n\\n \\n\\nThe Google Job Experiment explainer video:\\xa0https://www.youtube.com/watch?v=7FRwCs99DWg\\n\\n \\n\\nJay\'s Twitter: [twitter.com/jayacunzo](http://twitter.com/jayacunzo "http://twitter.com/jayacunzo")\\n\\n \\n\\nJay\'s Snapchat: [snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo "http://snapchat.com/add/jayacunzo")\\n\\n \\n\\n\\xa0\\n\\n \\n\\nSUPPORT FOR THIS EPISODE:\\n\\n \\n\\n[RightSideShirts.org](http://rightsideshirts.org "http://RightSideShirts.org") - empowering kids to be more creative and helping art programs in need.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nMomentum\\n\\n \\n\\nGoogle\\n\\n \\n\\nDollar Shave Club\\n\\n \\n\\nGolf\\n\\n \\n\\nMitt Romney\\n\\n \\n\\nSide Projects\\n\\n \\n\\nCreativity\\n\\n \\n\\nCraft\\n\\n \\n\\nIntuition\\n\\n \\n\\nArt'