BROADCASTS.com

b'Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh\'s side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.\\n\\n \\n\\n(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)\\n\\n \\n\\nJoin the journey to figure out what it takes to trust your intutiion: [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm")\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nJosh\\xa0on Twitter: [twitter.com/jbernoff](https://twitter.com/jbernoff "twitter.com/jbernoff")\\n\\n \\n\\nJosh\'s writing: [withoutbullshit.com](http://withoutbullshit.com)\\n\\n \\n\\nJay\'s Twitter (best way to chat and offer feedback): [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")\\n\\n \\n\\nJay\'s Snapchat (go behind-the-scenes making the show): [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nBusiness Writing\\n\\n \\n\\nBooks\\n\\n \\n\\nForrester Research\\n\\n \\n\\nBlogging\\n\\n \\n\\nDonald Trump\\n\\n \\n\\nCreativity\\n\\n \\n\\nCareers\\n\\n \\n\\nIntuition'