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b"SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nScott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant.\\xa0So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?\\n\\n \\n\\n\\xa0\\n\\n \\n\\n(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\n\\xa0\\n\\n \\n\\nScott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nScott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nScott's Twitter: [http://twitter.com/scottmonty](http://twitter.com/scottmonty)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nJay's Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nJay's Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nMarketing\\n\\n \\n\\nMedia\\n\\n \\n\\nNewsletters\\n\\n \\n\\nTechnology\\n\\n \\n\\nSherlock Holmes\\n\\n \\n\\nSir Arthur Conan Doyle\\n\\n \\n\\nI Hear of Sherlock Everywhere\\n\\n \\n\\nBlogging\\n\\n \\n\\nPodcasting\\n\\n \\n\\nCreativity\\n\\n \\n\\nIntuition"