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SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.\n\n \n\n\xa0\n\n \n\nTODAY:\n\n \n\nScott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant.\xa0So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?\n\n \n\n\xa0\n\n \n\n(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)\n\n \n\nLINKS TO KNOW:\n\n \n\n\xa0\n\n \n\nScott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/)\n\n \n\n\xa0\n\n \n\nScott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/)\n\n \n\n\xa0\n\n \n\nScott's Twitter: [http://twitter.com/scottmonty](http://twitter.com/scottmonty)\n\n \n\n\xa0\n\n \n\nJay's Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\n\n \n\n\xa0\n\n \n\nJay's Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)\n\n \n\n\xa0\n\n \n\nTOPICS DISCUSSED:\n\n \n\nMarketing\n\n \n\nMedia\n\n \n\nNewsletters\n\n \n\nTechnology\n\n \n\nSherlock Holmes\n\n \n\nSir Arthur Conan Doyle\n\n \n\nI Hear of Sherlock Everywhere\n\n \n\nBlogging\n\n \n\nPodcasting\n\n \n\nCreativity\n\n \n\nIntuition