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b'FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nHear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\n[unsplash.com](https://exit.sc/?url=http%3A%2F%2Funsplash.com "http://unsplash.com")\\n\\n \\n\\nMikael\'s company: [crew.co](https://exit.sc/?url=http%3A%2F%2Fcrew.co "http://crew.co")\\n\\n \\n\\nMikael\'s Twitter: [twitter.com/mikaelcho](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fmikaelcho "https://twitter.com/mikaelcho")\\n\\n \\n\\nJay\'s Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fjayacunzo "https://twitter.com/jayacunzo")\\n\\n \\n\\nJay\'s Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")\\n\\n \\n\\n\\xa0\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nSide Projects\\n\\n \\n\\nStartups\\n\\n \\n\\nPhotography\\n\\n \\n\\nCreativity\\n\\n \\n\\nCraft\\n\\n \\n\\nIntuition\\n\\n \\n\\nArt\\n\\n \\n\\nTechnology\\n\\n \\n\\nContent Marketing'