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b'"What is your writing process?"\\n\\n \\n\\nLike cats on catnip, us content marketers just can\'t resist when someone answers that question. We positively obsess over each others\' writing process, and the more known the marketer, the more we swoon and purr.\\n\\n \\n\\nAnn Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!\\n\\n \\n\\nSeth Godin shaves his head \'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?\\n\\n \\n\\nProcess. It\'s like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we\'ll do our best work yet.\\n\\n \\n\\nToday, we go exploring deep into this topic, and we question what makes this concept so damn addicting.\\n\\n \\n\\nIt\'s Unthinkable.\\n\\n \\n\\n\\\\>\\\\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm)\\n\\n \\n\\nBoston-based bands who helped make this episode sound great:\\n\\n \\n\\n- [http://www.ballroomthieves.com/](http://www.ballroomthieves.com/)\\n\\n \\n\\n- [https://crumbtheband.bandcamp.com/releases](https://crumbtheband.bandcamp.com/releases)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nFIND JAY HERE:\\n\\n \\n\\n[jay@unthinkable.fm](mailto:jay@unthinkable.fm)\\n\\n \\n\\n[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\\n\\n \\n\\n[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)\\n\\n \\n\\n[http://instagram.com/jacunzo](http://instagram.com/jacunzo)\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nJustin Blackman on Twitter: [https://twitter.com/@alittlebetterme/](https://twitter.com/@alittlebetterme/)\\n\\n \\n\\nJustin Blackman\'s blog: [https://justalittlebetter.net/](https://justalittlebetter.net/)\\n\\n \\n\\nKnar Bedian on Twitter: [https://twitter.com/live\\\\_hye](https://twitter.com/live_hye)\\n\\n \\n\\nSound of Boston: [http://soundofboston.com/](http://soundofboston.com/)'