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b"Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get a quick note from Jay every Monday morning about trusting your intuition.\\n\\n \\n\\nTODAY:\\n\\n \\n\\nWhy do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.\\n\\n \\n\\nWhy the gap in thinking? How can we make sense of that? And how does it change our behavior?\\n\\n \\n\\nToday, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nEmily Hirshey on Twitter: [https://twitter.com/emilyhirshey](https://twitter.com/emilyhirshey)\\n\\n \\n\\nThe Ranch on Netflix: [https://www.netflix.com/title/80077977](https://www.netflix.com/title/80077977)\\n\\n \\n\\nDave Gerhardt Twitter: [http://twitter.com/davegerhardt](http://twitter.com/davegerhardt)\\n\\n \\n\\nErik Devaney Twitter: [http://twitter.com/bardofboston](http://twitter.com/bardofboston)\\n\\n \\n\\nDrift home page: [http://drift.com](http://drift.com)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nWhat did you think of this episode? Say hi to me (Jay) on Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\\n\\n \\n\\nOr go behind-the-scenes with making it each week on Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nTV\\n\\n \\n\\nTelevision\\n\\n \\n\\nHappy Days\\n\\n \\n\\nCreativity\\n\\n \\n\\nCraft\\n\\n \\n\\nArt\\n\\n \\n\\nGrowth Hacking\\n\\n \\n\\nMarketing\\n\\n \\n\\nContent\\n\\n \\n\\nLead Generation\\n\\n \\n\\nDemand Generation\\n\\n \\n\\nScripting\\n\\n \\n\\nIntuition\\n\\n \\n\\nSaaS\\n\\n \\n\\nB2B\\n\\n \\n\\nSoftware"