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b"In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.\\n\\n \\n\\nToday's most exceptional companies rely on creating great experiences to stand out from the commodity noise.\\n\\n \\n\\nSubscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices)\\n\\n \\n\\nYou can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)\\n\\n \\n\\nMy new book, Break the Wheel, is now available on Amazon:\\xa0https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\\\\_pap\\\\_swatch\\\\_0?\\\\_encoding=UTF8&qid=&sr="