Podcasts Other Unthinkable with Jay Acunzo How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

Published: Oct. 30, 2018, 1:13 p.m.

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.\n\n \n\nToday we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants.\n\n \n\nMORE GOOD STUFF:\n\n \n\nMy book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats:\xa0[https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)\n\n \n\nYou can also get one new story each each week about thinking for yourself when surrounded by conventional thinking:\xa0[bit.ly/DamnTheBestPractices](bit.ly/damnpractices)