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b'When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome\\xa0wants to skip right to the end result, craft\\xa0be damned? There\'s a word for it -- a behavior we need to avoid if we want to be truly creative in our careers.\\xa0\\n\\n \\n\\n\\xa0\\n\\n \\n\\nIn this episode, we hear the story of Alessandro "San"\\xa0Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we\'ll learn what really matters and get inspired for attacking our own work.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\u2028\\n\\n \\n\\nGracenote\'s\\xa0Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston)\\n\\n \\n\\nThe Coffee Trike\'s Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nSUBSCRIBE:\\n\\n \\n\\nJoin the list at\\xa0[unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content.\\n\\n \\n\\nJay\'s Twitter:\\xa0[twitter.com/jayacunzo](Twitter.com/jayacunzo)\\n\\n \\n\\nBehind-the-Scenes making Unthinkable: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) \\n \\xa0\\n\\n \\n\\n\\xa0\\n\\n \\n\\nSUPPORT FOR THIS EPISODE:\\n\\n \\n\\n[RightSideShirts.org](http://RightSideShirts.org) - empowering kids to be more creative and helping art programs in need. \\n \\xa0\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\u2028\\n\\n \\n\\nCreativity\\u2028\\n\\n \\n\\nCoffee\\u2028\\n\\n \\n\\nEspresso\\n\\n \\n\\nIce Cream\\n\\n \\n\\nItaly\\n\\n \\n\\nCulture\\n\\n \\n\\nEmployee Happiness\\n\\n \\n\\nManagement\\n\\n \\n\\nBoston\\n\\n \\n\\nCraftsmanship\\n\\n \\n\\nThe Coffee Trike\\n\\n \\n\\nGracenote Coffee\\n\\n \\n\\nConsciousness\\n\\n \\n\\nFocus\\n\\n \\n\\nWork/Life Balance\\n\\n \\n\\nBeing Craft-Driven\\n\\n \\n\\nGame Theory\\n\\n \\n\\nGame Mechanics\\n\\n \\n\\nIntrinsic Motivation'