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b"FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nAs humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nToday, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nJim Mourey's site: [http://www.jimmourey.com/](http://www.jimmourey.com/)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTim Washer's Twitter: [https://twitter.com/timwasher](https://twitter.com/timwasher)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTim Washer's speaker page: monumentalshift.com/tim-washer\\n\\n \\n\\n\\xa0\\n\\n \\n\\nJay's Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\\n\\n \\n\\n\\xa0\\n\\n \\n\\nJay's Snapchat: http://snapchat.com/add/jayacunzo\\n\\n \\n\\n\\xa0\\n\\n \\n\\nSUPPORT FOR THIS EPISODE:\\n\\n \\n\\nRightSideShirts.org - empowering kids to be more creative and helping art programs in need.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\nMarketing\\n\\n \\n\\nIntuition\\n\\n \\n\\nStandup Comedy\\n\\n \\n\\nArt\\n\\n \\n\\nPsychology\\n\\n \\n\\nCultural Fluency\\n\\n \\n\\nAcademia\\n\\n \\n\\nCreativity\\n\\n \\n\\nCraft\\n\\n \\n\\nContent Marketing"