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b'Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm")\\xa0or text TRUST to 444999.\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTODAY:\\n\\n \\n\\nIf you want to break from convention and follow your intuition, where does that leave all those best practices out there? It\'s so easy to follow a list or do what someone else says works. But what if best practices aren\'t even the best?\\n\\n \\n\\nGo outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he\'s crazy, despite mountains of data from Harvard PhDs saying otherwise.\\n\\n \\n\\nThen, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\nAndrew Littlefield: [http://twitter.com/fsuandrew](http://twitter.com/fsuandrew)\\n\\n \\n\\nMike Brown: https://twitter.com/mikebrowndwc\\n\\n \\n\\nDeath Wish Coffee:\\xa0[https://www.deathwishcoffee.com/](https://www.deathwishcoffee.com/)\\n\\n \\n\\nSay hi to Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")\\n\\n \\n\\nOr go behind-the-scenes with making the show on Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")\\n\\n \\n\\n\\xa0\\n\\n \\n\\nTOPICS DISCUSSED:\\n\\n \\n\\n\\xa0\\n\\n \\n\\nCollege Football\\n\\n \\n\\nBest Practices\\n\\n \\n\\nMarketing\\n\\n \\n\\nCoffee\\n\\n \\n\\nSuper Bowl\\n\\n \\n\\nTV Advertising\\n\\n \\n\\nEcommerce\\n\\n \\n\\nCraft\\n\\n \\n\\nCreativity\\n\\n \\n\\nIntuition'