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Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm")\xa0or text TRUST to 444999.\n\n \n\n\xa0\n\n \n\nTODAY:\n\n \n\nIf you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?\n\n \n\nGo outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.\n\n \n\nThen, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.\n\n \n\nLINKS TO KNOW:\n\n \n\nAndrew Littlefield: [http://twitter.com/fsuandrew](http://twitter.com/fsuandrew)\n\n \n\nMike Brown: https://twitter.com/mikebrowndwc\n\n \n\nDeath Wish Coffee:\xa0[https://www.deathwishcoffee.com/](https://www.deathwishcoffee.com/)\n\n \n\nSay hi to Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")\n\n \n\nOr go behind-the-scenes with making the show on Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")\n\n \n\n\xa0\n\n \n\nTOPICS DISCUSSED:\n\n \n\n\xa0\n\n \n\nCollege Football\n\n \n\nBest Practices\n\n \n\nMarketing\n\n \n\nCoffee\n\n \n\nSuper Bowl\n\n \n\nTV Advertising\n\n \n\nEcommerce\n\n \n\nCraft\n\n \n\nCreativity\n\n \n\nIntuition