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b'Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of the world\'s top brands, Steve gets to crash through one barrier after another. And as he excitedly does so, his weapon of choice isn\'t massive budget, a bestselling book, or a big "personal brand." No, instead, Steve calmly walks to the board and draws a simple graph for his clients to see.\\xa0\\n\\n \\n\\nFrom the outside looking in, his work is just so unlikely that you MIGHT call it ...\\xa0Unthinkable.\\n\\n \\n\\nLINKS TO KNOW:\\n\\n \\n\\n[Steve Pratt on Twitter](http://twitter.com/steveprattca)\\n\\n \\n\\n[Pacific Content](http://pacific-content.com)\\n\\n \\n\\nSlack\'s podcast, [Work In Progress](https://slack.com/podcast)\\n\\n \\n\\nSUBSCRIBE to Unthinkable via email at [unthinkable.fm](http://unthinkable.fm)'