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Adria Kyne was in Seattle pursuing a Ph.D. in\\xa0Chinese Archaeology when the Dot Com boom pulled her into the software industry. Search\\xa0engines were at war\\xa0and Microsoft was determined to win the battle with a combination of human curation and machine classification.\\xa0 This led to a 20-year career\\xa0bringing rigor and truth to\\xa0search technology and search marketing - an industry often rife with snake oil salesmen and pseudoscience. We also talk about larping and how that hobby led to\\xa0Adria\\xa0appearing on a reality TV show.

• History of\\xa0Google Updates\\xa0with explanations
• Duche de Bicolline\\xa0(EN version)
• "How to Learn SEO" - Adria wrote this at ASICS Digital
• "Lies, Damned Lies, and Search Marketing Statistics"
• "Future-Proofing Your SEO"\\xa0
• "The Quest Revived as Disney Plus Brings Back ABC Fantasy Reality"

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