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S9E23 - Bookmarks 2020
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This week, it\\u2019s our annual Bookmarks episode - where we tell fascinating stories from our research that didn\'t make it into the regular season. We\\u2019ll talk about a book that maintains if you build a better mousetrap, the world will NOT beat a path to your door. And we\\u2019ll tell a story from a biography of Bruce Lee that proves sometimes the only way to sell a product is to increase its price. Throw on your reading glasses and join us for Bookmarks 2020.
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