S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

Published: March 26, 2020, 12:10 a.m.

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This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It\\u2019s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.




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