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S9E09 - Search Parties: The Relentless Hunt For New Customers
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This week, we explore the surprising ideas companies use to attract new customers. Like \\u201cFinger Lickin\\u2019 Good\\u201d nail polish from KFC. Or NASCAR\\u2019s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.
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