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S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
From the Digital Box Set: This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá replaced police officers with mimes. Sometimes the only solution is a wild and crazy idea. This is an archived episode that aired originally on February 8, 2018.