S6E05 - Judgment Day: Super Bowl Advertising

Published: Feb. 3, 2017, 12:09 a.m.

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This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. 

We\'ll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing. 

That\'s why they call it "Judgement Day" - because careers and accounts hang in the balance on Super Bowl Sunday. 




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