S6E03 - Passport Revoked: When Brands Fail Internationally

Published: Jan. 20, 2017, 12:07 a.m.

b'

In this episode, we explore why some big brands fail when they attempt to expand internationally. 

It\\u2019s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We\\u2019ll look at how Home Depot and eBay originally struck out in China, why Germany didn\\u2019t take well to Walmart and we\\u2019ll dive deep into the real reasons Target failed in Canada. Amazing success stories at home, failures abroad.




Hosted on Acast. See acast.com/privacy for more information.

'