S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles

Published: April 1, 2016, 12:09 a.m.

b'From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business c


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