S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

Published: March 23, 2014, 12:07 a.m.

b'From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b


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