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S3E05 - Marketing Rock and Roll, Part Two
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This week, it\'s Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.
The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began \\u2013 but was saved by Mick Jagger and a one dollar bill.
We\\u2019ll analyze how MTV changed the music business, and how Michael Jackson\\u2019s video Thriller changed MTV. We\\u2019ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps \\u2013 suddenly technology was the newest rock star.
Hosted on Acast. See acast.com/privacy for more information.
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