S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes

Published: Jan. 13, 2013, 12:07 a.m.

b'From the Digital Box Set: Remember when you were growing up, and you\'d find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We\'ll tell the story of how the first ever box-top offe


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