S10E15 - Who Will Buy My Memories: Fan Club Marketing

Published: April 15, 2021, 12:10 a.m.

b'This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We\\u2019ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We\\u2019ll also explore the big shift in power that swung from celebrities over to their fans.


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