Podcasts Culture Under the Influence with Terry O'Reilly Nooner Nookie: The Allure of Marketing Freebies

Nooner Nookie: The Allure of Marketing Freebies

Published: May 27, 2023, 3:46 p.m.

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For over 100 years, \\u201cfree\\u201d has been one of the most powerful words in the marketing world.


And believe it or not, companies love freebies as much as their customers do.


Because giving away free products generates a lot of goodwill. And goodwill generates free press.


We\\u2019ll talk about a ketchup company who gave a man a free boat.


A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.


And we\\u2019ll tell the story of how one company helped a teenager with huge feet \\u2013 by giving him a pair of size 23 shoes. 


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