Luxury Advertising (AOP 2011)

Published: July 15, 2022, 1:11 a.m.

b'Luxury Marketing is a category that is completely different from traditional brand marketing \\u2013 because it is in the business of selling fantasy. We\\u2019ll look at the top 10 most powerful luxury brands in the world and we\\u2019ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.


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