With the amount of content coming at you from all sides, it can be difficult to make sense of it all and present it in a logical fashion. Curation allows you to create order out of all the chaos. Borrowed from the world of museums, curating your content allows you to form a narrative, showing your users what they can and should do with your content. Margot showcases lessons she has adopted from museum curators. She shows what content strategists take from these lessons and apply to their practice.