Are There Users Who Always Search?

Published: Oct. 9, 2007, 6:05 a.m.

In the design world, there’s always been an assumption that some users demonstrate “search-dominant” tendencies by going right to the search engine when they first visit a web site looking for content. But back in 2000, UIE made a groundbreaking claim that blew away the web design world. From our research, we concluded that users aren’t Search dominant. How does this effect your design choices?