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b'Kip Viscusi is University distinguished professor at Vanderbilt with appointments in the economics department, the management school and the law school. He previously was Kogan professor of law and economics and director of the program on empirical studies at Harvard Law School and has held professorships at Northwestern and Duke. He is the author of more than 30 books and 370 articles and his most recent book is Pricing Lives: Guideposts for a Safer Society from Princeton University Press. Kip is a leading authority on benefit-cost analysis and is widely recognized for having done pioneering work on valuing risks to life and health and his estimates are currently used throughout the federal government.'