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When\\xa0Renata\\xa0Joy was barely 11 years old, her older brother predicted that she was \\u201cthe key\\u201d to her family\\u2019s \\u201cfame and fortune.\\u201d How right he was!\\xa0Renata\\xa0left her Midwest home to become\\xa0an Emmy-nominated TV producer in New York on a variety of news and talk shows, including \\u201cThe View,\\u201d and worked with media superstars such as Barbara Walters, Tom Brokaw and Meredith Viera. After 20 years in broadcasting, she left to create Pure Joy Wellness, a life-style brand devoted to helping women take charge of their health --which is just what\\xa0Renata\\xa0has done for over 60 years. Drawing on her lifelong passion for exercise, healthy eating and self-care, she has built a concierge service for women over 40 that offers personal training, nutritional coaching, meal delivery, wellness retreats, and more to its clients. Our conversation with\\xa0Renata\\xa0gives you a taste of the depth of understanding, drive, generosity and, yes,\\xa0joie de vivre\\xa0that inspire her large and loyal following.
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