BROADCASTS.com

At the heart of any blog is its written content: something we often seem to forget. Whilst striving to grow our blogs, we tend to focus entirely on secondary factors. Things such as growing our social media following, SEO optimisation and sustained brand work seem to take centre stage: the apparent elixir to blog success.  But what if we simply put more effort into driving up the value of our blog’s very content: its written word? Could this help grow a blog?

In our experience, this was certainly the case and has led to some fantastic opportunities. In turn, it has also enabled us to grow our audience, retain this audience, sustain sessions and increase our blog traffic. So, where did we begin? How did we turn our previously sloppy, brief blog posts into stories that were regularly read, shared and paid for? How did the written word become our magic wand for blog success?

The answer was our simple decision to focus on storytelling.

Listen as we discuss how focusing on storytelling transformed our blog, increasing both its recognition and exposure. With tips on how to inject creativity into your blog writing, how to rethink the structure of your narratives, and how to set yourself out from the crowd, this podcast is dedicated to the humble written word, and its power to reimagine your blogging career.