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92. Tittarsiffror - Danielle Alden, MMS
b'Hur m\\xe4ter man tittarsiffror? Danielle Ald\\xe9n \\xe4r head of media measurements p\\xe5 Mediam\\xe4tning i Skandinavien MMS som \\xe4r f\\xf6retaget som tar fram siffrorna f\\xf6r hela den svenska tv-branschen. Hur f\\xe5r man en hemlig m\\xe4tbox hemma och hur n\\xe4ra sanningen kommer man? Vilken ers\\xe4ttning f\\xe5r hush\\xe5llen, hur uppt\\xe4cks j\\xe4v, hur m\\xe5nga representerar man och hur m\\xe4ts streamad tv? Och hur ser utmaningar ut p\\xe5 l\\xe5ng sikt?
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