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101. Estimering - Johan Borg, TV4
b'TV-tittandet minskar, reklamtr\\xf6ttheten \\xf6kar. Hur estimerar man tv-program i en kommersiell tv-kanal innan de har s\\xe4nts f\\xf6r att planera reklamint\\xe4kterna? Johan Borg \\xe4r g\\xe4st och ber\\xe4ttar om jobbet p\\xe5 TV4:s planeringsavdelning jobbar med just estimering. Vad inneb\\xe4r jobbet och hur funkar det i praktiken? Hur ser han p\\xe5 reklam-taket p\\xe5 12 minuter i timmen och h\\xf6r exempel p\\xe5 vilka program de estimerat v\\xe4ldigt fel, antingen f\\xf6r optimistiskt eller n\\xe4r de varit v\\xe4l f\\xf6rsiktiga. Och vad kostar det att annonsera 30 sekunder p\\xe5 prime time p\\xe5 TV4? Sen snackar vi sponsring, v\\xe4der, magk\\xe4nsla och om de n\\xe5gonsin har rea.
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