Giving your work away for free.

Published: Feb. 28, 2018, 6:58 p.m.

When building an audience, giving away a free item could be your best marketing strategy. We often feel like giving away content is dangerous for our brand value. I feel it’s the best. Look at top brands and you’ll see them giving away something free every second. Free perfume samples. Free coupons. Free guides. Free …

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